If you have been blogging for a while or you are an online marketer then you must have heard and read severally that you need to build an email list from day one.
Building an email list is one of the most important and must thing for a blogger. If you want to be a successful blogger one day then growing your email list is not an option it is a priority.
One of the biggest mistakes often made by most bloggers is ignoring to build an email list. You must have also read many blogger regret on waiting so long. Most always say they should have focused on it from the beginning.
You might be wondering, I don’t sell any service or product and am just blogging for fun do I really need to build an email list? You might be a little confused with all the hype online on nurturing your email list.
Well here are 5 main reasons why growing an email list should be a priority.
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1.Ownership
By ownership, I mean that the list is completely yours and you have 100% access and control over it. When people sign up for your email list it means that they like your blog and they find it helpful and they, of course, want to learn more from you.
Unlike with the social media email list isn’t going anywhere.
Things can change anytime and when there is a change in the algorithm you may end up losing followers. In some cases when this happens, only 2 or 3 people might end up seeing your updates on platforms like Instagram.
Am not disregarding social media platforms, in fact, they are very instrumental when it comes to growing your blog.
The social media platforms will help you to connect with your audience and you can also share personal bits with them but the flip side is that you don’t own Facebook, Twitter or even Instagram.
Imagine investing so much time growing your Facebook or Instagram followers only to wake up one fateful morning to find that you have lost like half of them? Devastating right? You can almost give up.
The good thing is that you have total control over your email list. The key is to treat your list as your friends. Let them feel free to write to you anytime. Build trust with them.
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2.Increase in revenue (High conversion rate)
The second reason why you should build an email list is more revenue.You might have read the common phrase that says money is in the list”.
That is very true.
Think of it like this, people will subscribe to your blog because they love your content which means that they are interested in what you have to offer. If you intend to offer services or sell products on your blog then you need an email list.
Many online course creators such as Suzi fromstartamomblog they will tell you that, email list has the highest conversation rate compared to for example social media, blog posts and so much.
You can also include affiliate links or any other offers or promos in your newsletter you will have a higher conversion.
3.With an email list, you boost your blog traffic
One of the good things is that you are able to alert your subscribers when you have a new post or even when you have upgraded any content.
The response is better from your email list compared to that of social media platforms.
Email outperforms platforms such as Twitter first because your email list is personal and you are able to cultivate trust among your subscribers.
Another reason is that there are so many updates on social media platforms most of them go unnoticed compared to the emails sent out.
Depending on the content of your email, you can drive traffic to your blog, sales page or any other landing page.
4.Better engagement
Another reason why you should build an email list is that it is personal and private.The engagement with your email list subscribers is one on one and you will have a better reach.
This enables your subscribers to be confident in you and they are able to trust you even more. You can share with your list more than on your blog.
They too can be able to share more with you.
With time you will gain more loyal readers because you will have built a genuine, solid and deep relationship with them.
5.Build an email list:Better target audience
The people who subscribe to your list are those that are interested in what you are offering. For example, if you blog about fashion you will get more people who are interested in that niche.
This makes it very effective. The feedback that you will get is also be point and very relevant .
You can be assured you won’t get comments like awesome! Great! The email list will help you to connect with your tribe in a more efficient way.
Let say for example you have a broader niche, maybe you cover topic such as blogging, food, fashion with the right email provider you will be able to segment or select who you want to send specific emails to.
Meaning you will be sending relevant content depending on the niche they are interested in.
Those are the main reasons why you should focus on building an email list.
Where do I start? You might be wondering.
The first step is to get a good email service provider. I personally use and love convertkit.It’s the best service out there for bloggers and writers.
Although it rarely offers free trials it worth every penny.
Will dive more into these in the upcoming posts.
A QUICK CASE STUDY
I want to use a real example to show you how email list can transform your blog and take it to the next level.
Suzi from startamomblog.com .She is one of the bloggers that I follow and adore because of how knowledgeable she is.Her blog posts are always so detailed and packed with actionable tips.
She grew her blog from $0 to over $20,000 per month in just over a year all thanks to her email list. 60% of her incomes comes directly from her email list.
Which blogger wouldn’t love to make that in their first or second year of blogging? I know I would.
She started growing her email list from the word go and in a year she grew her list to 14,000 subscribers through convertkit. Didn’t I say Convertkit is the best email service provider for bloggers?
She has a course called List by Number.In the course she teaches the best tips and strategies to use to grow your email list.
From the List by Number you will learn:
How to come with the high converting freebies.
24 ideas to grow your email list. All unique and proven ways.
Welcome series and distinct funnels
Tagging and segmentation
Automation systems and advanced topics and much more.
List by number has 11step by step videos and 11 lectures where you will learn everything you would like to when it comes to email marketing.
When I started blogging I enrolled in her course blog by number and honestly the course changed my blogging journey. You can read my experience on this post.
I can attest and say that her ebooks & courses are worth every penny. She is so open , she shares what worked and what didn’t work for her.
Meaning you don’t have to waste your time doing the wrong things and trying to figure out things on your own. Big time saver.
If you really want and you are serious about growing your email list List by number is a course i highly recommend.
You can check out her other ebooks & courses here
For today i hope you enjoyed and found this post helpful.
Are you convinced now that you should build your email list from day one?
Have you set up your email list already?
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These reasons are totally on point, I couldn’t agree more, I haven’t really utilized my mailing list but I will now!